The purpose of this third study, conducted by the Autorité de contrôle prudentiel et de résolution (the French Prudential Supervision and Resolution Authority - ACPR), and focusing on financial players and intermediaries providing services online or accessible through 100% mobile applications, is to characterise their business models and assess their profitability in relation to their business strategies. It also provides a better understanding of the positioning of these players in the market for banking and financial intermediation, the nature of their relationships with traditional banks and thus the degree of change in the banking landscape in France.